Marketing MBA

MBA in Marketing Degree Overview

The Masters in Business Administration Program with a concentration in Marketing develops a strong foundation of leadership and marketing skills to help you succeed in your career. Through a combination of theoretical knowledge and hands-on experience, students learn to work in a variety of professional marketing environments. Programs vary in length depending on your chosen course of study, ranging anywhere from 12-24 months and beyond. Online MBA programs offer students the flexibility of graduate study while allowing them to continue working.

What is an Online MBA in Marketing?

The Marketing major/concentration MBA will prepare you for a career in an administrative position in the marketing field. If you already have an established career in this field, the MBA degree will increase your chances of

• finding a better job
• receiving a promotion
• having a raise in salary.

In addition, this degree will improve your marketing skills, your managing ability and your critical thinking speed, making you a more valuable addition to any workplace.

Why a Marketing MBA Online

Why get your online MBA Degree in Marketing? These are some of the main benefits of upgrading your education to a Marketing MBA:

  • The MBA in Marketing prepares qualified graduates to change careers, expand their professional horizons, and possibly receive a promotion or increase in salary.
  • The networking benefits of an MBA program are invaluable both before and after graduation.
  • Marketing MBA students learn to work in a variety of professional environments, including e-commerce, information technology, and project administration.
  • The MBA in Marketing offers increased understanding of major marketing issues such as customer behavior, advertising policies, client communication, and marketing and business plans, along with enhancing teamwork and communication skills.
  • The MBA degree expands career opportunities in lucrative fields such as public relations, business administration, and advertising.
  • Many of the top universities offer no gmat mba programs.

MBA Degree Programs

Click on the links below for more information about online mba degree programs.

MBA in Marketing Courses and Areas of Study

Online MBA programs are identical to the corresponding on-campus programs, as school websites will hasten to assure you. Each program has its own structure and arrangement of classes to offer. However, since all Marketing MBA degrees are expected to be roughly equivalent, you can predict that whichever school you apply for will have its Marketing MBA program set up with both general management and administrative classes and narrowed-down, specifically Marketing classes. This ensures that you receive the most complete MBA education as well as the specialized training you need for your concentration in Marketing.  Individual Marketing  online MBA programs will vary depending on your institution of choice. The following should be taken only as a sampling of potential coursework. For a specific course list, consult your school.

  • Business-to-Business (B2B) Marketing
  • Consumer and Buyer Behavior
  • Customer Data Analysis and Relationship Marketing
  • International Marketing
  • Internship in Marketing
  • Marketing Channels and Logistics
  • Marketing Promotion and Communication
  • Market Research and Analysis
  • New Products: Planning, Developing and Marketing
  • Strategic Marketing

MBA in Marketing Career Opportunities

With this degree and this major, you can obtain a managerial or director’s position with a company, or a similar corporate position. Since all companies require management and marketing, this gives you a very large scope for employment.  Below is a list of potential career paths for qualified Marketing MBA graduates. This is not a complete listing and should be considered only a representative sample of possible professional options.

  • Director of Channel Marketing
  • Director of Product Marketing
  • International Marketing Manager
  • Marketing Analyst
  • Marketing Communications Manager
  • MBA Program Director
  • Segment Marketing Manager
  • Senior Analyst, New Product Marketing Research
  • Senior Marketing Manager
  • Vice President of Marketing and Sales

A normal salary to expect as a marketing manager would be around $110K per year; and if you already have a position, earning this degree will earn you a salary raise or a chance to further your career by getting a better position with a better employer.

What You Need to Know About a MBA in Marketing

Students can customize their Marketing MBA through a variety of electives. Some programs also allow students to double-major or design their own individual majors.
As with other MBA programs, the Marketing MBA can prove both labor-intensive and costly. Strong time-management skills and a willingness to bear the expense are both essential throughout this course of study. Business programs often prefer applicants aged 25 or older, since this communicates to admissions officials that relevant work experience has been gained in recent years.

Marketing MBA students can choose between full-time study and part-time coursework, as well as between on-campus and online educations. Some online programs can be entirely completed without requiring a campus visit, while others do require an occasional presence on campus. Check with your individual school for its requirements.

MBA in Marketing Educational & Admission Requirements

MBA programs typically require a bachelor’s degree from an accredited college or university or the equivalent from a recognized international institution. Programs also require transcripts from all previous study, minimum GPA scores, and Graduate Management Admission Test (GMAT) scores.  Although many of the top programs are no longer requiring the GMAT for entrance.  A writing sample, resume, and in-person interview may also be required, as is relevant work experience. Individual application requirements vary, so check with your school of choice for specific instructions.

MBA in Marketing Accreditation

There are a number of recognized accrediting agencies and professional associations for business schools. Make sure to research the accrediting body before selecting a school.

AACSB International – The Association to Advance Collegiate Schools of Business
www.aacsb.org

Association of MBAs
www.mbaworld.com

Marketing Professional Organizations

There are a good many professional organizations for marketing professionals. These are a great resource and can provide timely and useful information.

AAAA – American Association of Advertising Agencies
www.aaaa.org

AMA – American Marketing Association
www.marketingpower.org

ANA – Association of National Advertisers
www.ana.net

ARF – Advertising Research Foundation
www.thearf.org

CMO Council
www.cmocouncil.org

DMA – Direct Marketing Association
www.the-dma.org

SEMPO – Search Engine Marketing Professional Organization
www.sempo.org